Institutional Context

As I am creating this magazine on my own for a specific audience, it will have certain limitations, meaning that I will need to take on the jobs of production by myself, this includes, photographer, editor, journalist and so on. Production time for the magazine will be limited as I will be set and set myself a dealine for the finalisation of the product, yet in the real life instituion funding could be available from large companies such as "Bauer Media" which owns a large amount of successful magazines including "Q" and "Kerrang" another example of it would be "IPC Media" which owns "NME" another successful music magazine, directed at the rock genre. "Bauer Media" is an example of horizontal intergration as it has a variety of products or services over various media platforms such as TV, Music and Magazine, this will mean there would be knowledge and resources available for the production of a product. To target a larger company for publication would be a help in starting up a magazine as, they are more well known and therefore have more rescources, meaning that it would be easier for me to start the magazine and create a better end product, in comparison to an independent magazine which has limited resources. The aim of the larger companies as a whole is to make profit rather than for the love of the idea or product they are selling, therefore with the application of a larger company to produce my magazine, there may be less dedication to it than with an independent media institution. An example of a large magazine institution is "Bauer Media", they describe themselves as "Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors." The publication of the product will usually be done by the ones doing the production, in this case bauer media. For the distribution of my product I would with the help of Bauer Media be able to distribute through the business"WWMD" (World Wide Magazine Distribution Ltd) which distributes for other music magazines of Bauer Media such as Kerrang, therefore the distribution of the product would be more successfully distributed across the country and be able to gain reputation as a greatly and quickly distributed product, therefore making it more popular. Finally the exhibition of my magazine "Strain" may be done through the help of small business if it is bought by small or independent businesses such as a newsagents, but to target my audience I would try and get it showcased with others of the genre, I would do this so as to test the popularity or the interest in the product. If or once the product is established as a relatively successful product, I would try to get largely successful business such as "Tesco" or "Sainsbury's" so as to to target a greater market, due to the popularity of those businesses.
In conclusion for the production and the publication of my magazine I would seek the help of Bauer Media so as to have the help of their resources to construct and build the product in to a succesful magazine targeted at the alternative group within music, for the distribution of the prodcuct I would use "WWMD" so as to have a quickly distributing business helping out, finally I would try to exhibit my products in small business first, once or if they established themselves I would seek to exhibit them in larger business or supermarkets.

Job Descriptions -

Editor - The job of an editor is a very notable one, involving overseeing the whole of the magazine, controlling and laying it out so that it achieves its purpose of appealing to someone, maybe through appropriate articles or images and such.

Publisher - A publisher ensures that all texts or articles within a magazine are writtin well and suit their purpose, they will also oversee their rights as a publisher within the organisation. They control theory how the product is going to be sold and who to and also ensuring everything is done on time.

Journalist - A journalist is a key aspect of a magazine as they write the articles within the magazines, may it be an interview or a one sided look at a music event or such.

Photographer - The photographer is in charge of taking the pictures for the magazine and also ensuring they maintain purpose, mostly through mise-en-scene, shot distance and angle.

Delivery person or company - The people in charge of delivering the magazine are to ensure that the product reaches it destination on time so as to reach the shelves quicker.

Mood Board

The choice of media extracts within this mood board are one's that are an insporation to me due to personal preference or owning to the genre in which I am aiming at with my magazine. The choice of images within the mood board are one that have pushed me to think of doing something similair for my own magazine. The variety of magazine logo's on the mood board are another inspiration for me as they are all well known rock magazines and express that greatly through their header or logo. The other choice of material are some of the things I would like to use in my own magazine, contents page and double page spread.

Proposal of Ideas

Magazine extract, for this task I intend to make a magazine extract including a Front Page, Contents Page and a Double Page Spread in Print format under the title of "Strain". My intended market is a market of 16-24 year olds who are interested in the Rock (Alternative) genre, comparitive to mainstream magazines such as Kerrang and NME as it seems to be a popular audience and genre to appeal to and is a personal interest of my own. The intention of my magazine extract will be to excite and cause compulsion in the audience to read my product through appealing images and text. The main technique I will use to provoke compulsion in the audience is through the use of exciting images which are appropriate to the genre, such as with mise-en-scene that is dark and reminescent of the common clothing seen within magazines within this genre, creating a sense of realism within the audience, causing them to feel comfortable with the magazine. To do this I will use models appropriate to the genre, who are linked to this genre, rather than dressing someone in clothes to make them seem so, yet remain without a sense of realism. While looking through my magazine extract I wish for the audience to have a feel of impatience pushing them on to read more of the magazine, due to the bold colours, use of pull-out quotes ande edgy images throughout the front page, contents page and double page spread which I plan to use. I want the extract to be appealing to my audience so to do this I am going to make good use of technical codes such as the positioning of the image to bring the front cover to the fore-front of my audiences attention. I feel my product will be popular with the audience as it follows a popular trend in rock magazines, yet offers a difference in the use of information (e.g. gigs, live events...) and brigther images (many of the images used in mainstream images dark) yet holding the fascination of the reader through technical codes, such as mise-en-scene and positioning.

Target Audience Research

Target Audience Research
For my magazine idea I have decided upon doing a music magazine on alternative rock, which is focused on bands such as "Florence and the Machine" and is a particular interest of mine within the rock genre.
To make sure my product will appeal to my audience I am going to do some extensive research, in which I will analyse what my audience wants to see in the magazine. To collect this data I will need both qualitive and quantitive data, to do this I am going to conduct a questionnaire and will gather a group of people for a focus group were I will ask some questions to gain their feelings.

Secondary Research -
To establish some secondary research I decided to look at some current reader profiles from well known music magazines such as NME and Kerrang that I believed would apply to me and my own genre of magazine I have chosen to do, which is Rock a well known genre and greatly represented through magazine like Q.

Example Reader Profiles -
NME - http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf
I believed this reader profile to be particulary effective in it's use of information as it clearly displays the average age, average gender...etc yet even more with the application of what is their favourite shops, their favourite gadgets and so on. This reader profile I believe may be similair or apply to my magazine as the audience is that of a rock magazine and displays the characteristics that I see in my target audience such as wanting to look well dressed and to be well informed.
Kerrang - http://www.bauermedia.co.uk/Brands/Kerrang/
This reader profile is very limited in what it presents to the audience but it is effective in what it says as it clearly defines its audience and can therefore target it. I believe this reader profile may apply to my music magazine as "Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty."Representing traits I would believe to see in my own such as being indivually minded and not following other people in trends of music.
Q - http://www.bauermedia.co.uk/Brands/Q/
This profile like Kerrang is very limited in what it presents but clearly lists a reader profile which is effective in it's targeting of a persons personality. Q states it readers audience as being "Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.". This may apply to my magazine as it states some characteristics that have been shown in my questionnaires such as the fact that the people dont define themselves by their choice of genre in music.

UK Tribes, and how they apply -
UK Tribes is a term used to describe the many social groups that make up the British public, particulary the younger generation; those more likely to be interested in music such as Chavs, Goths and Scene Kids. Through the use of the site http://www.uktribes.com/ I have analysed the list of tribes and decided that my target audience from secondary research is more pointed towards the alternative tribes including Emo's, Indie kids and Moshers. From further analyse within the UK Tribes, I believe my audience is more directly pointed towards Emo's due to their like for bands such as "Fall Out Boy" and "Panic! At The Disco", both bands that are interests of mine and inhabit the genre in which I look to aim at through my music magazine, they are typically grouped as punkish, suppressed characters, so this will be valuable information in targeting the specific audience.

Primary Research -
To do some secondary research I decided I needed to collect some qualitive and quantitive data through my own labour and decided upon the methods of a questionnaire which I would disperse within the college to collect information and focus group to collect some more detailed information focused more on feelings.

Focus Group -
For my focus group I decided upon holding a group with a range of people of the same age as my predicted target audience so as to gain their feelings and emotions from some extracts and what they thought a music magazine should include, so collecting qualitive research.

Showing extract 1 (First cover page from textual analysis) -
“What do you like about this extract, right here? What is it that grabs you and pulls you as an audience?
“The front cover has a good ratio of images and the colours are bright and catch your eyes, there is a lot of text which makes you want to read and there’s a pull-out quote, makes me want to read the interview and you wana know what they are thinking about”
“What would you change about the magazine cover and why?”
“Probably less text which makes it more dominant to the image, the image looks a little less good. The image is a bit boring in comparison to what it could be.”
“What do you think a rock magazine cover should include as I am going to do one of my own?”
“Free goods, Live coverage, of up-coming events and interviews from bands and new bands coming up, you know?”

Showing extract 2 (First contents page in textual analysis) -
“What do you like about this contents page as an extract?”
“The use of images which create an eye catching look, theirs not much writing on it which means you read it more and the font is bold so you can see the name of the artists and brings more attention again.”
“What would you change about this extract and why?”
“Well maybe have more colour and maybe the attachment text (captions) could be a little bigger, so it easier to read.”
“What do you think a rock magazine should include as I am going to do one of my own?”
“Maybe some competitions were you can win some CD’s or merchandise and good use of colour.”

Overall what I have collected from my focus group is that they would like to see images which apply to the genre and used to the advantage of the magazine as they want to have plently of colour within it. The use of text within the magazine should be a moderate amount so as not to detract from the image and the magazine itself. My focus group also informed me of their want for attachments such as live coverage and so fourth which may be very effective in targeting my audience and something they look for in magazine, so is highly useful data for when I'm making the magazine.

Questionnaire -

For my questionnaire I conducted it with twelve people, randomly giving the questionnaire in and outside the college to get a better feel for peoples perspectives yet mainly aiming at my predicted age group of about around 24 years or younger, yet I still gave some to an older audience as to compare the results and tastes and see if their is any similarities. The questionnaire was a followed -

Pie Charts -

Gender of Rock Audience -

Favourite Music Magazine -

The data shown here is very varied and may be helpful in making important descions such as the colour and the layout of the magazine and how it will be done as there is a majority in the female audience for rock/alternative rock and a majority of my audience was more interested in Kerrang as a reader over any of the others, which may mean there is certain factors of that magazine which appeal more to my audience than any of the others, this may link back with Kerrangs reader profile and may describe my own audience and who I need to push my magazine at.

Write Up and in Conclusion -

By analysis of my questionnaire, focus group and secondary data collected through reader profiles I have come to a conclusion that my audience is of the 16-24 year old and within the alternative tribes of the UK due to the high amount of people being in that age group from my questionnaire and some of the favourite bands listed being of that genre. This analysis that I have made will have a detrimental effect on the style of the magazine I shall create, one being the pictures I shall use within the magazine, as they have to be pictures which fit the genre and appeal to the audience with mise-en-scene and so on, so Iwill use this to create a dramaticlly appealing images for this audience. Another factor which is affected by he audience is the text and font within the magazine as like the image they will have to be ones commonly seen within magazines of this genre such as Kerrang which include a heavy emphasis on big fonts and black colouring. The content within the magazine which will be dramatically effected by the audience as their will be more want for news of up coming events and such, which will effect what is present on the front page and contents page, as well as the double page needing approiate lexis to suit the style. In conclusion the content of the magazine, colouring, text and image is affected by the predicted audience of the alternative tribe, within the age group of 16-24.

Reader Profile (Mine) -

An audince personlised by their music, yet individually minded in what they listen too; not being swayed by other's choices in taste. They are passionate and strong willed in character continually being dedicated to their music and well aware of what they want in a product.

Textual Analysis of Media Texts

Print (Magazine)
Analysis of similar sources or products
NME (example)
Form –
-Layout is reminiscent of a common magazine, with the picture in the middle or slightly to the right with the header and title above it and the text to the left, listing some of the exciting content within the magazine.
-Text is bold and stands out due to the colour red which is contrasting with the title, header and pictures bland naturalistic look gifting it with a bit of excitement.
Genre –
- NME magazine describes itself as a rock ’n’ roll magazine NME also says “...is the most iconic, valuable and essential weekly music magazine in the world, and is at the forefront of new music.” So the magazine is quite obviously appealing to quite large market, as many people like rock and with the many different styles of rock they have room to move out, such as with this cover which appeals to an indie audience.
- The genre of the magazine front cover is appealing to an indie rock audience with its simplistic nature, as the headliners on the magazine front cover The Last Shadow Puppets are described as a Indie Rock and Baroque Pop band and associated with other such bands such as the Arctic Monkeys and The Rascals.
Style -
- The front cover is very simple in design with little colour variety and quite similar fonts throughout, yet draws the reader’s attention with the contrast between the plain picture and the sharp bold lettering in red, forcing the picture to actually become the focus point as it stands out due to being so plain compared to the lettering which is very prominent.
- Mise-en-scene is simplistic with no colour, making the acts stand out and draw the reader’s attention with the contrast between their pale skin and dark hair,
Content – - Image (Headlining band), is used to draw the reader’s attention with a possibly interesting act.
- Title, brands the product, so if successful, readers are more likely to buy.
- Header
- Text, informs audience of some of the interesting content within the media text.
- Barcode
- Offers, is an incentive for readers to buy.
Technical Codes –
- Picture is edited so that it overlaps the title, trying to draw the reader’s attention to the act on the front cover.
- Picture has obviously been edited to give the picture a more simpler drab look that fits the style and genre of the article.

Fashion Rocks (Example)
Form –
-Layout is different to a normal magazine in that there is a lot more dead space, accentuating the cool, crisp look of the magazine as it drags the attention to the text which when applied with style, stands out due to the boldness and the colours of the text (pink and black) which on the background of a sky and occasionally on the figure of Justin Timberlake stands out prominently .
- Text on the media extract is made up of just two colours and gifts it with a sophisticated edge as the cover itself is made up of only 5 main colours, so is not overwhelming the viewer with too much colour.
- The image is a low angled shot looking up at the figure of JT, as if the viewer is looking up in awe at him as the celebrity he is being used to appeal to the audience, probably girls to want to buy the product.
Genre -
- The genre of the cover seems to be that of a sophisticated outlook at major artists, as the mention of artists such as "Beyonce" and the image itself depicts. So the magazine could be said to appealing to a mass market, due to the prescene of hugely popular artists.
- As mentioned before the use of Justin Timberlake on the front cover could be said to be appealing to the market of young girls and teenagers as he is seen as an icon them.
- The product can be said to be tageted at a mass media audience as is obvious through the use of well known names, which are applied in this case as a means of attracting attention over other products.
Style -
- The front cover is very simplistic in design with little in the way of common magazine content, such as offers and a header at the top, again this adds to the careful and cool incentive of the magazine, which dosen't really appeal to any particular genre but to all as it is carefully inoffensive to all.
- The mise-en-scene of the image seems to be trying to appear cool with the use of a tuxedo and the background of a full blue sky, which may appeal to a big audience due to the commercialism of it.
- The range of text fonts within the media text are very similair as only two different types are being used, both complimentary and keeping to the sophisticated outlook of the cover which appeals to a mass market. Some text is placed out of line, adding an exciting edge which contrasts with cool, safe look of the magazine.
Content -
- Image is a highly known celebrity, appealing to a larger audience than some smaller magazines.
- Title, draws the viewers eye by contrast with the image and its background.
- Text, amde up of two fonts and colours attracts attention by standing out on the blue background.
- Colour, stands out and draws attention.
Techincal Codes -
- Images overlaps the title drawing express attention to the face, highlighting the fact that it is a major celebrity and therefore gaining the audiences attention as they may interest them.

Form -
- The magazine cover is unusal as other magazine covers usually use a lot of text to cover up dead space within the picture, but this extract uses very little text, but yet this is very effective in making the figure of the article the main focal point and highlighting the fact that they are a well known celebrity, therefore pulling the audience in.
- The image is shot at the usual position for a magaizne cover by using a mid shot and having the figure in the center of the picture, more directly pulling the attention of the reader to the extract.
Genre -
- Spin the magazine in which the extract orginated is commonly seen as a rock magazine, appealing to that genre and the others within that, so is appealing to a very large market as it is a popular genre with all ages, but this particular product is seen as appealing to a more sedate or even indie audience due to the prescence of Coldplay's lead singer on the front cover.
- The image itself is appealing to a soft rock audience with the lack of activity on the front cover, such as the lack of text and the lack of colour or the little vaiety in text types, which gives the magazine a lazy look, which may appeal to more to the male audience as a reason of this.
- The colours of the media text I beleive specifically places it is a more male orientated product due to the colour choices of browns, black, white and pale blue, which are seen typically as more male colours while feminine colours include more brighter colours.
Style-
- The style of the extracts are very plain in comparison to other magazine front covers, this may be a reason of the fact that they are trying to potray an applicable scenario or story, or such as the heavy emphasis on the words written on the figures hand for "make trade fair.com" which may be a reason for the lack of colour and variety in text types and forms, as it is highlighting the figure and their cause, making it a focal point.
- Mise-en-scene again is very plain in clothing, this may due to the audience it applys to and a way in which the magazine can draw attention to the figure on the front cover, which is a highly known celebrity. The lack of colour in clothing also backs my point beforehand, of trying to emphasise the cause which is written on the figures hand as it clearly contrasts with clothing.
- The colours of the cover are very cool in brightness, this may be due to the makers are playing with the word "coldplay" emphasising their artist on the front cover.
Content -
- Image, highly known celebrity with no distractions; including a natrual background, emphasises them and their cause.
- Text to either side of the figure, fills in dead space, making the cover more appealing.
- Header, in centre of page over the figure again emphasises the figure as the readers eyes is drawn straight away to the contrasting colours of black and white.
- Title, done in similair colours as the background, so as not to draw attention from the figure, so when the reader is hooked they will then look at the brand.
- Barcode, gives a sense of realism to the product and that is realible.
Techincal Codes -
- Figure overlaps image is a highly used techinical code which makes the figure the focal point.

How has the Cover Pages Analysed encouraged my magazine -
- By use of colour, I have decided that my own work is going to be appealing, yet contrasting in colour to draw attention to or from a certain aspect of the cover.
- The application of mise-en-scene is key within a cover to attracting an audience, so to do so I have to pick the correct image.
- To create a sense of excitement I can use the differing text fonts and colours to create a certain aspect or emotion, that will be expressed through it.

Contents Page Analysis


Form -
- The extract is very reminiscent of a contents page, yet very packed with little dead space, which is common in rock magazines as is evident by the use of bands such as "Fall Out Boy" and "My Chemical Romance", yet the packed information in a way applys to the audience as it potrays the music in itself which is very fast paced and loud and therefore may want the specific audience want to buy it.
- Images used are constant in the aspect that they all potray the specific genre which is rock, typically potrayed as either dark, pouty or having odd pictures (e.g. Fall Out Boy)the images are used to further draw the audience in after the front cover.
- Images are placed around the text in way which causes the text to become a focal point, whereupon the exciting information is highlighted in red and may further interest the reader with acts that interest them.
Genre -
- The magazine is obviously appealing to more of a rock audience due to the gritty pictures potraying an often seen atmosphere or aspect within rock pictures, also the acts on front are either rock acts or within that genre.
- The heavy emphasis on the colors black and red within the contents page, place it as a rock magazine due to they are trademark colours of a magazine of that genre, also potray the genres music which is often riddled with taboo subjects, therefore the colour black; a negative colour.
- The lack of physically appealing pictures such as airbrushed models, places the genre within a less commercial one and more towards rock.
Style -
- The style of the contents page is very dull apart from the text and pictures, due to the white background, which is plain, yet helps in making all the pictures stand out to the viewers eyes and making them contrast appealingly with one another.
- The text has been done in mainly two fonts and colours, this is done to stylize the page into emphasising the important parts or selling points within the media text. The text "Kingsize" within the extract is done in a font which in classic idealogy would appeal more to a rock view, or appear to be appealing more to that specific genre due to that it is very bold and slightly curved, usually seen within a rock magazine.
- Mise-en-scene within the images places the genre as rock due to heavy emphasis on black including hair and make-up, the trademark image of an act of this genre.
Content -
- Five Images, of well known bands which will interest the reader, if one of them is appealing to them.
- Header, in bold text makes it a focal point within media extract.
- Text, done in red and black to make it stand out on the white background.
- Number captions on images, pushes the readers to read onto a certain appealing story which may grab them.
Technical Codes -
- Pictures edited to give a grittier appearance that may appeal to the specific audience as it potrays their image.

Form -
- The layout of the extract is very compact with all the pictures and text pressed tightly together, this may done to make it seem more exciting and interesting to the reader as a way of making it seem like there is more going on than there actually is.
- The layout is very common for content pages of this genre as the text is placed to the left of the page with a large header at the top and pictures with number captions are placed around the rest of the page, this will reassure the reader to as which genre they are reading from, due to the fact that each type of magazine has its own layout; for example a glossy is less compact and will include a large picture probably with an airbrushed model.
- The background of the contents page is white as is common to draw attention to the attributes of the page, such as the bold text and colourful pictures which may be lost in a coloured background.
Genre -
- The genre of the extract is obviously placed in the bracket of rock due to the pictures of bands of that genre and the drums, which has the purpose of interesting the reader and pulling them onwards to read further.
- The colour and the boldness of the text, is of the rock genre as in many cases it is seen little anywhere else, as a commercial music magazine focused on safe music would be sedate in their appeal, using thinner text and probably more colour.
Style -
- The use of images within the media extract is very rock orintated due to four out six of them include a set of drums, commonly placed within the rock genre, but all of them are linked in the fact that they all include the gritty appeal of that genre with the acts placed stylishly placed within some scenario (e.g. Kooks, on beach).
- The colour of the text and captions within the extract, is made up of three colours orange, white and black, the later two being the most commonly used colours within magazines as they are neatral and stand out, but the orange is used a bridge between the two that contrasts appealingly with the images fits appealingly within the extract.
- The use of the variety of text fonts in the media text, makes the extract appear more exciting and introduces new subjects or makes headings stand out from the main of text, drawing the readers attention.
Content -
- Text caption at top, places the page as the content page.
- Header, done in bold black text, makes the text unusually the focal point of the page and informs the reader of the purpose of the extract.
- Images including coloured number captions, draws the reader in by showing some interesting stories and some well known acts within the genre and music world.
- Text, made up of orange, black and white, makes it stand out and done in a variety of fonts to introdude new subjects or segregate interesting words.
Technical Codes -
- Major image next to text is desaturated to highlight it above the other images as the focal point and possibly pull the readers in with the act being shown. It something seen a lot in the music genre as a means of segregating images above others.

Form -
- The layout of Q's magazines content page is unusual to others of the same genre due to the amount of images upon it, this difference of contents page may have the contations of the magazine trying to appear different and attract a different audience such as an older generation rather than a younger one, which many music magazines do.
- There is a lack of colour within the media extract, which is common within the extracts I have analysed, but this media text seems to be drawing the attention to the one significant image on the page. Conincidentally this is the most colourful aspect of the page, meaning they are heavily relying upon this image to be a selling point of the extract, suggesting that an image of a well known act, which has been highlighted within all the extracts, is important to a contents page and the audiences attention.
- The layout of the contents page is very compact with text to the top, left and bottom of the image which sits at the right hand side of the extract, the connotations of this could be that the reader will believe they are getting something well worth their attention due to that such a large space has been filled with the contents within the magazine, possibly meaning that to fill a contents page is an important aspect within it.
Genre -
- The genre of the magazine is heavily reliant upon the image and text as it has no commonly seen aspects within a music magazine of the rock genre, which Q as a magazine is known for, this is because there is no multitude of images and very little colour except the colour red. This could connote that Q is trying to apppear different to other magazines of the genre as stated before, but the use of the colour, usually linked with aspects such as power, could mean that they are trying to be the best music magazine to this genre and maybe others.
- The biggest image itself on the page is important to deriving the genre of the magazine, because the mise-en-scene for clothes is reliant upon the colour black which is seen a lot of the time in the pictures for rockstars or other acts of that genre and has become a trademark for them, yet the image is not appealing in the fashion of an airbrushed model or commercial artist, so it is evident that the audience for the magazine may be very different to other magazines and is trying to appeal to them, by feeling that the audience can link themselves with the artist in some way.
Style -
- The white background of the article, causes the red headings to become signifcant features within the media text and has the connotations that audience or reader is see's this reads and pushed on to read important aspects within the magazine, therefore becoming a selling point of the contents page. The text within this captions or headings is font common to music magazines, as it is digital looking and represents that aspect of music, that is now something technical.
- The colours of the page, mainly red, black and white but some light blue and gold are sparingly used, suggesting that the creators are trying not to take any attention away from the focal point within the media text, which would be the image, representing the genre in which it is targeting and suggesting to me that the attention of the reader may rest upon the image and who it is.
- The appearance of the extract is very safe, which may have the connotations that it is again trying to segregate itself from other music magazines, as not being jarring or confusing to look upon and rather something easily readable. The appearance of the media is also very professional projecting to the audience this aspect and informing them in a way, that they're different through text fonts which represent safety with ones times new roman, the most commonly used text font.
Content -
- Header, is done in black to not stand out, this emphasised through the use of white text, making it blend in, with the background, the little colour comes from the logo, which informs the audience of the brand and their interest of the product.
- Image, is the focal point within the text as it is the most colourful aspect within the extract.
- Text and captions, draw some attention by use of the colour red and pushed the reader to read more.
- Review text box, is offering something new to the audience again emphasising my idea of the magazine trying to appear different or appealing to an older audience within the rock genre.
Technical Codes -
- Text box, placed over image, draws attention as it interupts the colour and upon reading it, it may draw the audience in further because it may be an act of interest to them.

How has the Content Pages Analysed encouraged my magazine -
- The contents page has to be crazy in activity, so that when a reader looks at it, they are pulled in by the belief that there is more going than appears.
- The use of images is key to target an audience or encourage them to read on, as something uninteresting to them will make them want to put the magazine down.
- Use of colour is essential to enhance the activity within the contents page, yet has to contrast.

Double Spage Spread Analysis


Form -
- The layout of the article is placed so that Lilly Allen; the main feature within the extract is dominating the right hand side of the double page spread with the use of a mid shot, a shot from the waist up, this has the connotations of revealing to the reader the sensibility or the attitude within the article which may be very strong willed. This is emphasised by the use of the picture of her dominating half the double page spread and projecting the image of attitude.
- The layout is also essential in projecting the attitude behind the media text because of the header/quote gained from within the body of text within the extract, which after the image, further dominates the double page spread even more so that it is emphasising the attitude or the feelings within that quote which expresses her attitude towards the media and what they think of her.
- The body of text within the extract is very small within the media text, this may be showcasng that Lilly is the important aspect within the double page spread and subconciously needs to be seen so by the reader and further highlighting the image and header.
Genre -
- What is revealed about the genre of the article is very obvious as being a NME article and the interview being with Lilly Allen, it could be said to be appealing to an audience of the younger generation or to a mass audience as Lilly is a commercial artist.
- The image used expresses a keen sense of negative attitude or sassiness as the mid shot of Lilly Allen bent forward could have the connotations of the younger people reading it being able to link themselves to the article through her attitude as many people may feel like they are showcased to all in some fashion which is not them.
Style -
- The use of lettering for the header/quote is very effective in that the black background to the varying sizes of white text makes the text become a focal point as it contrasts appealingly and interestingly with the image of Lilly as her hair under fake lighting and through editing, is a very dark black such as the image, therefore making the two aspects within the double page spread focal points. The varying sizes of the text of the quote, holds the readers attention as it is strange to do so and therefore is something the reader will be interested in looking at.
- The mise-en-scene within the double page spread is fantastic in catching the readers attention as it is the one of the few colourful aspects of the image as nearly all other colours used are neutral, meaning it is one of the first things seen on the page, drawing the attention to her. The colour of her clothes is also great in contrast with the colours used as it expresses a sense of attitude seen the image and quote. The make-up within the media text is used to make her very pale, emphasising my point that the clothes are the focal point within the image.
Content -
- Header/quote, draws attention due to boldness and attitude within it.
- Image, is the focal point and most colourful aspect expressing the key attitude within the double page spread.
- Text, is minimalistic, meaning it is not meant to be the focal point as the quote and image is used to grab the reader attention.
- Background, is white emphasising Lilly and the quote, making an interesting contrast.
Techincal Codes -
- Mid shot used for Lilly's image so that she is dominating the double page spread and is expressing the attitude within it.
- Editing, Lilly's hair appears darker and contrasts appealingly with the text.
- Mise-en-scene, is used so that Lilly become focal point through colourful clothes, while expressing the sensibilities of the attitude through the powerful colour of red.

Form -
- The layout of the double page spread has been constructed so that the main focal point of the image Will.I.Am is dominating the intersection of the the extract with the use of a long shot to express the domination of the page as it is if he is intimidating the reader. His domination of the double page spread is emphasised as the other three acts of Black Eyed Peas are faded into the background, while he remains normal under fake lighting, more keenly emphasising him. The image itself expresses a certain amount of coolness or something to that degree, but projects to the reader his keen sense of attitude within the attitude, which is to appear cool.
- The layout of the extract includes a lot of dead space, which may have the connotations of that it is being more throughly used to make Will.I.Am the focus within the media text as the white background emphasises him and makes a more clear contrast.
- The text within the extract covers the right side of the double page spread, which unlike the extract before is a large amount and leads to emphasise the acts attitude of coolness, as expressing something of tha degree, through the amount said.
Genre -
- The genre of the article becomes evident through the use of the text and image and the mise-en-scene within it as both express a certain aspect of the genre which is along the lines of Hip Hop/Disco, this is shown in the image, by the clear Hip Hop clothes within the picture, such as the shoes, something trademarked to that genre as well as the suave yet relaxed outlook of all four acts, distinctly Will as his gold sweatpants express this idea. The digital text of the header is something which leads the reader to believe that the act belongs to their genre due to it represents the digital aspect of Disco that many would think of, when looking at it.
Style -
- The colours used within the double page extract are used so that all of them including gold and silver are ones that are contrasting with that of the four acts yet expressivily Will.I.Am, making it further clear that he is the focal point of the double page spread, leading the reader eyes more towards him than any other as this becomes clear to them.
- The text of the article particularly the header or title continues to represent the cool sauve appearence that is clearly expressed through the mise-en-scene within the image.
Content -
- Header/Title, is contrasting with the colours of Will.I.Am's clothes making it evident to all he is the focal point.
- Image, is edited so that Will.I.Am again is the focal point.
- Text, contrasts appealingly with th rest of the design so that it take no attention away from the main act.
- Background, is plain white, so that no attention is dragged from the focal point within the image and it's key attitude.
Technical Codes -
- Editing, image is faded so that Will.I.Am becomes the place in which readers are forced to look.
- Long shot, used to emphasise the cool exterior of the act, but allows the viewer to look at the act as if in awe.
- Mise-en-scene, with clothing expresses cool suave outlook of the band, particualarly Will.I.Am.

Form -
- The layout of the double page spread is done so that Pink; the act being the focal point of the article dominates the whole of the right hand page, so the mood of the extract becomes clearly evident through Pink's smiling happy face by the use of a medium close up, a shot which focues mainly on the face of the person being shot, this shows a sense of positiveness to the interview which may draw a reader in to read it, as it rare for it to be done in a music magazine and more suited to the aspect of a glossy or gossip magazine due to the cheerfulness of the representation.
- The layout of the double page spread is very cluttered so that there is little dead space, which stands out against the image of Pink, yet the text which covers the whole of the left side of the double page spread is written in a black font so as not to draw attention away from the image.
Genre -
- Unlike the other double page spreads the genre of this article is not clearly evident, suggesting that the magazine may be constructed to appeal to a mass audience rather than a smaller one, as with a smaller the text font which is here in this extract is quite sedate, yet in some other music magazines may be very suggestive of the aspect or genre of the article.
Style -
- The contrast between colours with the image and a certain amount of aspects with the double page spread make for an appealing layout or style which relys upon the green from the image and relays it to the top of the image through a few green squares or banners so that the bland white background, is not interupted by anything but the text, making it evident that the text is meant to be a focal point of the media text.
- The image includes a sense of mise-en-scene which relys just mainly on the face of the act to bring colour to the extract rather than the clothes, for example with the double page spread of Lilly Allen, the make-up of the image is very bright to encourage the cheerful attitude that gathered from the image, brightening the page.
Content -
- Title, introduces the act and encourages readers to read on.
- Image, is used to project a sense of happiness and friendliness through make-up, lighting and possibly editing.
- Text, is normal in font and colour, expressing that it is not trying to draw attention from the picture.
- Background, bland in colour so that no attention is drawn from the image.
- Banners, make use of the colour green to encourage the sense of positiveness within the article.
Technical Codes -
- Mise-en-scene, the lighting on the image enhances the sense of happiness within the double page spread. The colour green is applied throughout the article as a safe colour to continue the previous article.
- Medium Close Up, used to show Pinks face and enhance emotion shown.

How has the Double Page Spreads Analysed encouraged my magazine -
- The image is the key importance of the spread and must be made to be seen as so, so by use of editing and mise-en-scene, I will be able to achieve this as seen in the extracts.
- Big titles can be used to encourage the reader and is something I wish to make use of.
- The size of the text changes it effect on the readers attention, the smaller it is the less affect as seen in Lilly's extract and is something appliable to my magazine.